“Don’t wish for a lighter load. Wish for a stronger back.”

Skilled marketing professional with a strong background in measuring ROI and increasing YoY sales. Proficient with digital marketing software and tools, executive reporting, and project management. Experienced in cross-functional collaboration to ensure high-quality deliverables, and adaptable in diverse and dynamic environments. Detail-oriented with a commitment to efficiency, consistency, and accuracy in all advertising materials.

Work Experience

Director of Marketing & Public Relations | Renard’s Cheese, May 2025 to present.

  • Develop a comprehensive brand guide and new mission statement, establishing a unified brand identity across all marketing channels, including a new website

  • Create and manage a brand advocate program, generating UGC and expanding organic social reach

  • Spearhead the launch of a customer loyalty program, enrolling 8,500+ members within the first year

  • Increase email marketing revenue by 500%, generating $300K+ through weekly email newsletters

  • Scale organic and paid social performance across Facebook and Instagram, driving 3.2M+ total views, 64K+ profile visits, and 650% growth in followers

  • Leverage analytics-driven SEO content and eCommerce strategy to scale website traffic and engagement, resulting in $285K in revenue

  • Capitalize on product placement and appearance in Great American Family’s holiday film to distribute 20,000+ holiday catalogs nationwide, increasing brand awareness through a featured recipe

  • Collaborate with a digital marketing agency to launch Google Ads and paid social remarketing, increasing online sales by 10% each quarter

Marketing Manager | The Landmark Resort, June 2022 to May 2025.

  • Develop and install new website and booking engine

  • Manage social media content creation on Facebook and Instagram

  • Create paid social media ads on Facebook and Instagram. In 2024, reach increased by 67.3%, resulting in an increase of over 14K page followers

  • Publish traditional advertising on TV, radio, newspaper, and magazines

  • Implement SEM via keyword research and paid search ads

  • Copywriter for blogs, ledgers, and newsletters

  • Establish email marketing with a monthly CTOR of over 90%

  • Manage public relations with travel writers and bloggers through earned media program, resulting in 17 articles published nationally and internationally, as well as an appearance on the TODAY Show

  • Manage budget and vendor contract negotiations to optimize marketing spend

Social Media Manager & Quality Assurance Specialist | OMNICOMMANDER, June 2021 to June 2022.

  • Develop and execute social media strategies for over 40 clients, enhancing brand engagement across multiple platforms

  • Elevated to Quality Assurance Specialist. Proofread and test functionality of websites, social media content, graphic design, videos, copywriting, online forms, and SEO

  • Implement strategies to curate veteran-centered content for a veteran-owned and -operated company

  • Develop company-wide editorial standards to enhance content consistency

Marketing Assistant | Korndoerfer Homes, June 2017 to January 2018; June 2020 to September 2020.

  • Conduct keyword research and write blogs for SEO and customer engagement

  • Manage Facebook and Instagram content

  • Manage and edit content for company communications

  • Create and manage a Shopify website, improving e-commerce presence

Download Resume

    • Copywriting

    • Editing, Proofreading, & Quality Assurance

    • Graphic Design (Adobe Creative Suite & Canva)

    • Microsoft Office

    • Google Ads & Meta Blueprint

    • Digital Marketing

    • Performance, Growth, & Lifecycle Marketing

    • Brand Strategy & Marketing

    • eCommerce & Product Marketing

    • Influencer Marketing & Brand Advocates

    • Social Media Management & Content Creation (Sprout Social, Hootsuite, & Agorapulse)

    • SEO/GEO & SEM

    • Public Relations

    • Creativity, Writing & Visual

    • Strategy Planning & Execution

    • Project Management

    • Email Marketing (Klaviyo, Constant Contact, & MailerLite)

    • Website Development (Squarespace & Shopify)

    • AI Technical Proficiencies (ChatGPT, Claude, Jasper)

    • Management & Leadership

    • Maximize performance with Advantage+ shopping campaigns

    • Upgrade performance with Advantage+ catalog ads

    • Catalog product video to enhance your Advantage+ catalog ads

    • Optimize your campaign with Meta Advantage

    • Mobile first fundamentals

    • Creative brief development

    • Map the Customer Journey

    • Set marketing goals

    • Selecting campaign objectives

    • Advertising solutions across the marketing funnel

    • Get started with advertising on Facebook and Instagram

    • Get started with data-driven marketing

    • Improve your marketing strategy with marketing mix models

    • Advanced marketing mix modeling using Meta Open Source project Robyn

    • Interpret statistical output

    • Determine the measurement approach

    • Generate insights to make data-driven recommendations

    • Meta Advertising Standards

    • Meta Advertising Standards and brand safety

    • Keeping people and businesses safe across Meta technologies

    • Data privacy & policies at Meta

    • Privacy and data protection across Meta technologies

    • Define and establish a community

    • Engage and moderate a community

    • Connect with customers using Meta Business Suite

    • Develop community strategies and processes

    • Make strategic content decisions for a community

    • Use Meta Foresight to inform your ad strategy

    • Understand the true value of your campaigns with Conversion Lift

    • Designing A/B tests, conversion lift tests, and brand lift tests

    • Collaborative Ads

    • Ad buying types

    • Catalogs on Meta

    • Third-Party Partner Essentials

    • Turn Shoppers Into Buyers With Dynamic Ads

    • Shorten the path from discovery to purchase

    • Generating high quality leads across Meta technologies

    • Foundations of Meta Business Messaging

    • Implementing a Meta Business Messaging strategy

    • Build a Business Messaging strategy

    • Evaluating and optimizing a Meta Business Messaging strategy

    • Identify client opportunities with Meta Business Messaging solutions

    • Develop a successful WhatsApp messaging strategy for clients

    • Handle recovery for clients decreasing investment

    • Prepare for expansion

    • Maximize lead quality with Meta Conversions API for CRM

    • Stronger performance with Meta Conversions API

    • Cross-border business: increase international sales with Meta

    • Getting started with partnership ads

    • Increase campaign performance with partnership ads

    • Improving business results through effective creator partnerships

    • Introduction to creator marketing

    • Integrating data sources into your campaign strategy

    • Create ads that align to your business goals

    • Ad formats and placements

    • Build an online business presence with Instagram

    • Build an online presence with a Facebook page

    • Explore best practices for ad creative

    • Increase campaign performance with diversified creative

    • Measure the impact of your ad creative

    • Creating and editing effective Reels ads

    • Defining your ad audience

    • Managing audiences and optimizing targeting strategies

    • Measure and optimize your Audience Network ad performance

    • Google Ads - Measurement Certification

    • Google Ads - AI-Powered Performance Ads Certification

    • Google Ads - Video Certification

    • Google Ads - Creative Certification

    • Google Ads - Grow Offline Sales Certification

    • Google Ads - Search Certification

    • Google Ads - Display Certification

    • Google Ads - AI-Powered Shopping Ads Certification

    • Google Ads - Apps Certification

Education

University of Wisconsin-Whitewater, 2017 - 2021. Bachelor of Arts, Creative Writing & Advertising, Spanish minor. GPA 3.992.

Honors, Awards, & Memberships

  • Founder and former facilitator of the Culture Committee at the Landmark Resort

  • Former board member of Open Door Pride in Sturgeon Bay, Wisconsin

  • Recipient of the Chancellor’s Scholar scholarship at University of Wisconsin-Whitewater

  • Accomplished the Dean’s List for eight consecutive semesters

  • Former Vice President of Board Games Club at University of Wisconsin-Whitewater

  • First degree black belt member of the American Dojo Association of Tae Kwon Do

  • One of the first recipients of the Seal of Biliteracy in Wisconsin